After holding an event, it is always important to look back and analyze what was done in planning and execution. One way to do this is through theory. A theory we discussed in class was the three C's of event planning.
First is CUSTOMER. For this event, the customer was the parents of children with special needs. This was a large concern for deciding when to hold the event. It was important not to make the event too late at night when parents need to get home to tend to their children and go to bed for work the next morning. However, we couldn't have it too early when parents would be still at work or eating dinner.
The second C is CAPABILITIES. Part of capabilities is realistic goals. While we would have loved to have all the parents of children with special needs in all the surrounding areas, this was not a realistic goal. Similarly, it would have been great if all 35-40 of our vendors agreed to come, but this was also not realistic. It was important for us to set realistic goals so we would be prepared for what was going to happen at the event.
The last C is COMPETITION. We did look ahead to look at what other events were going on that would compete with ours. For example, we avoided the Thanksgiving week and also the teacher conference week. However, competition is always present. For example, a parent may have a sick child or they may be running late from work. Additionally, anything from traffic to cold weather could be considered competition, and we needed to plan accordingly.
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The first thing that caught my eye when I initially checked out your blog several weeks ago was your “Our Team/Meet the Event Planners” section. I thought it was really smart to give people a chance to know a little bit about your team on a more personal level, and I particularly liked the fact that you each provided quotes about your excitement for the event. In addition, I’m not sure whether the PEP logo already existed or if your team created it, but it looks great at the top of the blog, letting people know immediately what the blog will be talking about.
Your group has also really embraced the idea of involving the people who are viewing your blog, particularly with the chat option, which as far as I know is something that no other group even thought of. The Power Point presentation that you uploaded as well as the slideshow also really helped get people involved on a more personal level. I do wish, however, that you could have uploaded some kind of informational video. Obviously, it wouldn’t be as easy to provide a video for an event like yours as it was for Twilight or even our Three Doctors event, but perhaps an informational video about parents of children with disabilities would have made sense.
Providing RSS feeds and the chance to subscribe to the blog was good use of Web 2.0, and I really like that you listed links for all of your sponsors. If any of them ended up checking out the blog, I’m sure they were pleased to see that their contributions were appreciated and that you were giving them credit where credit was due. The only other potential problem I saw was that at times there seemed to be too much text in some of the posts. I know it’s hard to limit the amount of information, particularly when the event’s purpose was to create awareness, but I just felt it was difficult to focus on one post because there was so much information provided.
Overall, very nice job on the blog, it wasn’t hard to tell how much work you all put into it.
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